We defined our market. Next, Three Stars Inc. had to identify companies who wished to advertise to this specific audience. Our partners needed to offer solutions that would cure unemployment and overall job dissatisfaction. We further narrowed the market, identifying different categories to better match our partners with job seekers and found out what category each of our corporate partners came under. Here’s what we concluded:
- Education Providers - Education (High School, GED, College and Advanced Degrees) gives job seekers the opportunity to apply for better jobs, receive better pay and gain advancement in their industry.
- Franchise and Business Opportunities - Sometimes the best option for job seekers is to be self-employed. Franchises offer business opportunities to first time business owners and help them to create an income based on their own time and abilities.
- Insurance Providers - People who are seeking work usually need coverage for health, dental, auto and life insurance purposes.
- Financial Service Providers - Job seekers are looking for more than just a job and now more than ever they are likely to consider retirement plans, investment opportunities and loan offers.
- Student Loan Financing - Student loan services help students receive an education by deferring payment and lowering loan rates.
- Relocation Services - Relocation services assist people who are making any type of move in order to start a new job.
- Telecom and Computers - Many people seeking a job or starting a new job are in need of phones, computers, Internet services or wireless plans.
- Banking and Credit Card - Individuals starting a new job are often looking to open checking and savings accounts or establish themselves with a credit card company.
